Studies On Government Environmental Crisis PR

Since the end of the 20 th century, humans have entered the "risk society". Natural disasters,terrorist attacks, public health and a series of emergency pose challenges to government crisis management ability. Faced with the environmental crisis, taking what PR strategy and public relations is the key point of the government to resolve the crisis. The success of the government public relations in the environmental crisis often becomes the standard of judging a government’s ruling ability. Government as defenders of the public interests should establish the way to define the connotation of public relations, and how to communicate with the public to reduce the damage of environment crisis on China’s economy, to turn the crisis into an opportunity, which is still a problem in the field of the government public relations in the environmental crisis. In this paper, a series of qualitative research methods have been adopted, such as case study method,literature analysis, comparative study method, etc., and This paper summarizes the related literature under the perspective of government public relations, crisis management on domestic and foreign scholars research in the related field, and according to the theory of crisis management, 5S PR crisis principles, the theory of information asymmetry and the core concepts of government PR in the environmental crisis as the supporting framework, analyses the current situation and existing problems of environmental crisis PR, to explore the institutional factors behind the government’s environmental crisis PR problem. This paper is based on haze crisis PR in guangzhou government,the author summarizes the evaluation of their strengths and weaknesses on the environmental crisis PR, and drawing lessons from the United States, Japan, Britain and contrast the successful experience of the three country, seeking the best way for Chinese government in the aspect of environmental crisis with the public, media, social organization of information sharing, to support cooperation, universal significance to build a "localized" environmental crisis public relations strategy.