A Study On Government Public Opinion Guidance In Network Public Crisis Based On The 4R Theory

With the development of the Internet information age, network public crisis events occur constantly in our country under the background of risk society. Because of public interest demand in the real world can’t be settled effectively, when the network public crisis occur, the public will gather and reach opinion consensus on network platform, and form an overwhelming wave of public opinion. It will be more difficult for the government to manage the public in the network. It is testing the government’s ruling ability construction and becoming an obstacle for the government on the road of social management construction. Therefore, the government must to guide network public opinion effectively in public crisis. This is the requirement of transforming government function and achieving the modernization of the government governance ability. But because of the constraints of our government in its system building, policy and regulations, the performance of government in the aspect of public opinion guidance is always weakness or fatigue. Therefore, the improvement and perfection of government public opinion guidance work in the network public crisis is an important topic which the current government must face and solve. The research of theoretical basis of this paper is based on the 4R crisis management theory. This paper comprehensively analyses the public opinion guidance of our government in the network public crisis and mainly takes Tianjin explosion accident as a case to study. This paper analyses the actuality and the deficiency in the government public opinion guidance from the four perspectives of reduction, readiness, response and recovery. It has put forward the relative countermeasures and Suggestions on aiming at the shortcomings of the government public opinion guidance and provides theoretical reference for the government’s public opinion guidance construction.