| Citizen interaction with government is not only exchanges for specific policies, but also refers to the Government’s response to the public concerns. Effective interaction between government and citizens is not only the government in public administration to achieve the desired goal state, but also the way the people are certainly good government management. On the one hand it is consistent with the consistent implementation of our party’s mass line, on the other hand the government to promote scientific and democratic decision-making, the government’s grasp for public opinion and the disposal of the government image advertising and marketing provides a reasonable way.With the development of technology web2..O to microblogging as representative of the new media, by virtue of its information sharing, access to convenient, interactive and other advantages in time, becoming the public access to information, a new platform for instant communication. And, with the large number of officials and government agencies microblogging landing circle, gradually forming a government microblogging a certain size and influence. The government microblogging also provides an important guarantee for the exchange interaction between government and citizens.Government microblogging started late in the development process, there are some problems, it certainly lacks effectiveness in promoting the interaction between government and citizens exist. By combing the current government microblogging government and citizens interact in four ways namely management, consulting, participation, onlookers, through case studies and empirical investigation to find out the crux of development issues and make recommendations. Article is divided into five parts. The first part is an introduction. The second part is the theoretical basis for the definition of microblogging government and the way government and citizens interact to define; be analyzed from the guiding role of poly centric governance theory of interaction; the definition of this interaction is to optimize social governance, master of social public opinion, perform an important role in the government of marketing in three areas. The third part of the comb and define the government microblogging four different ways of interaction, namely management, consulting, participation, onlookers; four ways in which the comparison and analysis; and in specific cases and questionnaire data analysis for testing. The fourth part analyzes the results of the problem definition and cause analysis. The fifth part is the way to optimize the interaction of suggestions around improving the interaction mechanisms to improve management efficiency; expanding interactive path to increase the proportion of consultation; positioning reshape government to respond positively to the public; to enhance the quality of citizens to express their demands reasonable Four aspect. |
