| Integrity should be the public welfare advertisement, it is to point to spread through related media form of propaganda of the public cultural knowledge not to profit for the purpose of advertising. It aims to spread in the form of warning or metaphor non-corrupt concept, and promote the formation of social integrity.China was born in 1986 in the first public service ads, so far has thirty years of history, and integrity, film andtelevision public service ads in our country has just started, in this paper, the integrity of the film and television public service ads in China has carried on the induction and the related value and characteristics of the comb, to help to the author to the creation of the film and television public service ads trilogy of a clear venation and objective evaluation.Integrity, film and television public service ads form of artistic expression is based on people 。... |
