| The tourism market with the introduction of "Travel Law" and new technologies. The number of free exercise more than the team tour, and become the main tourist in travel. With the arrival of the era of mass tourism and the influence of international tourism trends, the number of backpackers in our country is increasing in recent years.At the same time, the rapid development of information technology and the tourism applications on mobile intelligent terminal improves the services of intelligent tourism. Intelligent tourism is reflected in three aspects including tourism services, tourism management and tourism marketing, and the intelligent is tourism services the core of intelligent with considering visitors the most. With the help of intelligent tourist services in the tourism process, tourism activity become more efficient and convenient.In the age of intelligent tourism, travel sites can provide different options for different travelers according to the specific needs of tourists, hobbies and previous buying behavior. Tourists have more choices in the information inquiry, destination selection, line arrangement, tourism products booking and online communication. The number of backpacker tourists in our country increases continuously in recent years, this paper questionnaires and web text analysis to explore the characteristics of backpackers’travel behavior and the impact of intelligent tourism on the change of backpackers’travel behavior. This article investigates the change of backpackers’travel behavior using the ROST Content Minining software to find the high frequency characteristic words of backpackers’travel notes, and make the related analysis by SPSS 19.0 software to study the effects of tourism services provided by the intelligent on backpackers behavior, analysis backpackers’behavior characteristics, and provide a reference for intelligent tourism services, management and marketing in the future.Through the study, we can find the backpackers’tourism behavior changes as the following:.Using the Internet for travel decisions is popular in backpackers’tourism decision. Backpackers pay more attention to convenience in the process of tourism.They enjoy interacting with others,the travel behavior has more influence.There is a new the pattern of travel behavior named "impulse" type of tourism. The impact of intelligent tourism on backpacker’s travel behavior includes the following points. Tourism APP software generates a significant impact on the backpacker’s travel behavior, backpacks’travel behavior is more and more facile. Intelligence tourism influences women backpackers more significant than men backpackers. Intelligence tourism facilities and virtual tour has less influence on backpackers.The convenient services and a wealth of tourist information offered by intelligence tourism changes the pattern of backpackers’travel behavior and emerges the "impulse" type of tourism. |
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