Network Era Of Tourism Consumer Behavior Research

Guided by the theories relevant to the research in the consumers' behaviors, the paper makes a systematic study of the classification, the characteristics and the behaviors of the tourism consumers in the Internet Age, after analyzing the features of the Internet Age and the internet technology's effects on tourism, with advancing some tactics aimed at tourism marketing. On the basis of main theories of sociology, economics, socio-psychology and behavior psychology, combined with the theories of the modern marketing and tourism, the paper lays stress on not only analyzing but also solving the problems from various subjects and angles. The paper is in 8 chapters as follows: Chapter 1: The introduction, summarizing the study purpose of the paper, the current status of the researches at home and abroad, and the contents, the methods and the hoped-for conclusions of the paper. Chapter 2: The history of the tourism's development is passed in review to expound the great influence by the times' progress upon the behavior characteristicsof the tourism consumers. Chapter 3: A main review of the history of internet technology's development and its impacts, with an outline of the characteristics of the whole Internet Age, which affords the ensuing chapters a rather distinct background to analyze the tourism consumers in the Age. Chapter 4: An analysis of the effects of Internet technology on the tourism "and the prospects of the Internet technology's application to the tourism in the future. Chapter 5: A detailed exposition on the basis of the analysis in the foregoing chapters, expounding the classification and characteristics of the tourism consumers in the Internet Age, whom classified into 3 types: the traditional, the internet and the transitional tourism consumers. And then coming to a conclusion of the consumption characteristics of the tourism consumers in the Internet Age through the contrast between the tourism consumers in the Industrial and the Post Industrial Ages. Chapter 6: A systematic exposition of the theoretical basis for analyzing the tourism consumers' behaviors in the Internet Age, Chapter 7: A thorough analysis of the tourism consumers' behaviors in the Internet Age, exploring the social, cultural and psychological factors in the initiation of the internet tourism consumers' behaviors on the basis of analyzing the changes of the tourism consumption's environments in the future. Chapter 8: Appropriate marketing measures advanced in light of the behaviors' characteristics of the tourism consumers in the Internet Age, including the hows of using the internet technology to serve the tourism enterprises and to develop tourism marketing with a marketing factors' combination which meets the needs of the tourism consumers in the Internet Age, such as the personalized tourism products, the new products' development participated by the tourism consumers, convenient ways of purchasing tourism products by internet, lower price, high additional -valued tourism service and the marketing place of direct sale through the internet. The study of the consumption behaviors of the tourism consumers in the Internet Age is original in choice of subject in the present sphere of learning, different from the previous studies made in connection with the consumption behaviors of the tourism consumers in the Industrial and the Post Industrial Ages. The main achievement of the paper is to make a exploratory research facing the new times and a full survey of the characteristics of the tourism consumers in the Internet Age, as well as to advance the appropriate marketing measures, which enriching and developing the theories in the research of the tourism consumers' behaviors with some farsightedness.