| With the in-depth development of economic globalization, more and more countries with an open attitude into the global competition. China since the reform and opening up over thirty years, the socialist market economic system has been established and constantly improved, sustained and rapid development of national economy, the country’s economic strength has grown. Rapid economic development and the profound social change caused the government role transformation, encompassing from the past, those who do not do nothing to the provision of public service. At the same time, with our political and economic reform gradually mature democratic politics is public willingness to become more intense, and gradually from the previous government into unconditional obedience to government actions and policies rational scrutiny.This paper analyzes the image of the county government structure, reveals the connotation of county government media, functions and modes of transmission. And based on the study of new media development trend of the current status of the county government in the Media research and analysis- A Case Study in County L, to explore the media image. Trying to find the county government under the new media environment media image building outstanding problems from these relationships. Finally, the county government to reshape the media image of the targeted measures and recommendations based on these issues.In this paper, the literature analysis, case analysis and comparative analysis, in reference to a large number of studies on the basis of L County as an example, the purpose of this county is hoping to L special case to explore the general question of the image of the county government media presence in order to achieve specific and general unity of theory and practice combination.In modern society, the county government has been good media image is an important intangible asset. However, due to the actual administration of institutional fragmentation obviously, some government officials obsolete media ideas, news media and government to shape the image of the lack of ideas and knowledge, and so to bring the county government lag behind in the use of the concept of the media. How the county government to further improve media literacy, to reach a good interaction with the media, through the media in order to shape their own good media image, promote the county government work smoothly, the county government has become urgent research topic currently. |
