The Study On The Copyright Protection Of The Tourist Routes In China

With the knowledge economic era develops, intellectual property able to promote the economy as one of the intangible assets. Recently tourism industry is greeting more challenge and competition, which caused by the worldwide prosperous tourism, fully-aspect openness on tourism after joining WTO, and the international protection of IP protection. The healthy development of China’tourism lies on the IP protection, the most outstanding of which is to protect the touristic route on copyright.To innovative the touristic route largely encourages the healthy development of tourism industry, which is still in the cradle. Touristic route, as the most important product of developer, could bring the huge profit to the travel agency.The copyright protection of touristic industry is in disorder, which is caused by the following: much more prevalent that copy of touristic route by the travel agencies, piracy of touristic product, lack of originality and attraction.Therefore in order to promote the touristic industry, the legal system on copyright should be employed in protecting the touristic route.The absence of direct legal protection system could not be ignored in china.This article aims to protect the developers who create the touristic route and guarantee the deeper development of tourism.Firstly, indentified the subject of study as the touristic route, the originality on touristic route is fully analyzed. Secondly, the deficiency in protection of touristic route by using the copyright legal system in china is figured out.Thirdly, to solve the above mention problems in effective way, the essential elements of touristic route should be studied, the copyright protection system on touristic route be built, the legal protection system on touristic route be improved to feasible.