Research On The Strategy Of Guiding Public Opinion In Public Crisis

The current domestic economic society is in "special transition period of three period superimposed", the interests of all parties is complicated, the social risk, environment risk is accumulating. Among them, "NIMBY" caused by the PX Project is particularly prominent, public crises tend to be triggered at any moment. With the vigorous development of the mobile Internet and other new media communication technology, information dissemination way have changed, the public can quickly, conveniently pay close attention to the public crisis event, any discord opinion can be evolved into a huge storm. If not guiding public opinion of the events properly, the consequences are serious, ranging from the official individuals, departments suffer punishment to government lost authority and trust, and then social development to be standstill. How to solve the crisis rapidly and effectively, and enhance the capacity of governing the country, to ensure harmony and stability, healthy development of the local economic and social, has increasingly become a important topic of public management at all levels of Party committees and governments.This is the major research content of this article: how to formulate the effective strategy to guide the public opinion of public crisis, to turn crisis into opportunity, even that turn small into zero in the early stages of the crisis, considering the public crisis be triggered by nuclear power, petrochemical, urban sewage treatment plant and other long-term-effects project, in conditions with the growing influence of Wechat, Micro-blog and other mobile Internet technology.This article firstly introduces the related theories of public crisis and public opinion guidance and the specific circumstances of Fujian PX project moved from Xiamen to Zhangzhou and other public crisis event, and then drawing on previous research results, and considering the factors of system, environment, media, etc., and then compare and analysis the public opinion guiding strategy and dilemma involves in the PX project of the government departments, combined with the work and practice at the competent department in charge of ideology, and systematically put forward effective suggestions on public opinion guidance strategy of public crisis, from preparation work to the mainstream media role, public dialogue and communication, institutional guarantee, protect public interest. Last, gives the research conclusion.