The Study On Countermeasures To Improve The Work Of Propaganda And Ideology In The Internet Age

Propaganda work is a great theory and practice problem related to the party and the country overall, to implement the party’s ruling idea, has the important status of leading economic and social development in the process of. Propaganda is the Communist Party of Chinese experience in long-term revolutionary practice summary, is the realization of the party’s cause is flourishing, the realization of "a strong guarantee Chinese dream". At present, the rapid development of the Internet, changes in the hitherto unknown to bring our life at the same time, also to the propaganda and ideological work of the party brought hitherto unknown challenge. Along with the A new force suddenly rises, emerging media, the status and effect of traditional propaganda and ideological work encountered hitherto unknown crisis. We must have a profound understanding of the changes and challenges in Internet era, a profound understanding of the significance of ideological work, set up the idea of propaganda work, to creatively carry out the propaganda and ideological work, and form a work force; to grasp the network initiative, to accelerate the integration of traditional media and new media as a breakthrough in improving the work of propaganda and ideology, the occupation of network public opinion position; to improve the construction of Internet and the level of management, maintenance of a healthy and civilized network environment, promote the main melody, stimulate the positive energy; to improve the ability to carry out the propaganda and ideological work by using network, cultivating and practicing the core values of socialism, vigorously develop the health upward network culture, sing the main melody.This paper is based on the propaganda and ideological work of the party, carry on the research analysis through the propaganda ideological work is facing many challenges for the Internet era and a new background, closely combined with the characteristics of Internet era, the basic attributes of propaganda and ideological work and important position, aiming at the existing problems in the propaganda ideological work, emphatically analyzes the reasons from subjective and objective view two aspects, and put forward the in the Internet age, should from change idea idea, pay attention to three aspects of information technology, improve propaganda art were improved view, tries to provide the beneficial reference and Enlightenment for the Communist Party of Chinese in the Internet age, the further development of propaganda and ideological work.