Exploring The Path Of Improving The Efficiency Of Propaganda And Ideological Work In Hongta District Of Yuxi City In The New Era

Publicizing ideological work is the important work of the party,which concerns the overall situation of social development and the continuous development of the party’s cause.Since the 18th national congress of the communist party of China,the party central committee with comrade xi jinping as the core has been holding the overall situation,grasping the general trend,and elaborating in depth the new tasks,new situations,new problems and new contradictions in the propaganda and ideological work in the new era.a series of new requirements were put forward for the promotion of ideological work.In the context of the new era,perform the basic duties of propaganda and ideological work "around the center and serve the overall situation",find a breakthrough and focus on work,to do things according to the situation and take advantage of the situation is the fundamental requirement for doing a good job in grassroots propaganda and ideological work.The research goal of the thesis aims to sort out the problems in the propaganda work of Hongta District in Yuxi City,and to explore the effective path to improve the effectiveness of grassroots propaganda and ideological work according to the requirements of the Party Central Committee in the new era.Starting from the background and research significance of propaganda and ideological work in the new era,the thesis comprehensively analyzes the research status of the propaganda and ideological work of the domestic party and clearly expounds the current focus of propaganda work.Taking the publicity work of Hongta District in Yuxi City as an example,the paper systematically sorts out the main problems existing in the current propaganda and ideological work through questionnaires and interviews,and from the propaganda body linkage system and mechanism construction,propaganda team building,propaganda discourse system construction,network public opinion management and new media industry party organization coverage,etc.,put forward five main ways to improve the effectiveness of propaganda work.The paper has conducted in-depth research and creative discussion in the following two aspects.First,it jumped out of the grassroots propaganda work perspective,and deeply grasped the central point of the current propaganda work from a higher position,and clearly and specifically explained the propaganda center of "holding the party’s leadership over all work".Second,in the process of summarizing the path of propaganda effectiveness improvement,the issue of the overall promotion of grassroots propaganda and ideological work is not smooth,and creatively proposes to establish a mechanism for the linkage of propaganda subjects,it also puts forward the operation mode of "party leadership,government coordination,participation of enterprises and institutions,support of social organizations,and sharing of results by the masses",which has positive significance for consolidating the foundation of the "big propaganda" work pattern.