The Construction Of Regional Ecological Authentication System:Problems And Countermeasures

In the era of economic backwardness, The human in order to improve the living standards,they regard economic development as the top priority in social activities.The social reform let human economic has rapid and leap development.In the same time,the market economy is becoming more mature with winding road.In particular,after market entirely self-regulation must be adjusted by the "invisible hand" was proposed by the famous economist Adam Smith, the human has been destructing the environment in exchange for rapid economic development under the role of human self-interest driven. The developed countries have long recognized this problem and try to take certain measures to make it up but the results are still unsatisfactory.Although China is a newcomer countries,still follow in the footsteps.Taking economic construction as the center that damaged the ecological environment seriously.Faced with an increasingly serious environmental and ecological problems,requirements of sustainable development are imminent.That has also been widely recognized and responded.On the road of protecting and improving environment,human constantly trying to explore.Beginning to realize that it is difficult to resolve market which are brought externalities inherent problems only by "Invisible Hand".If plan to regulate only by visible hand, there will be new problems and challenges of inefficiency and high cost.Thus, the intelligent human began to think about, if the two hands get together, make up for each other and regulate each other, maybe it is a good idea.In the year of1993,Third-party certification began to try in environmental and ecological protection areas when the "kite certification" was first adopted and implemented in the UK.This new management approach is a bold innovation.It is a typical combination of market and regulation management.In order to guide consumers through spending to determine the likes and dislikes.Manufacturers apply by the productional indicators of regional ecological environment.Efforts to obtain eco-certification for the product identification.Eco-certification approach don’t need to change the existing legal and administrative responsibilities of the system,And it can penetrate into every corner of the economy and society through the transfer of the right to use the logo, As a result, achieve the goals to protect the ecological environment.While eco-authentication has been using for a long time, but the vast majority confined to specific areas of industry certification.such as forest certification, food certification and so on.Higher perspective thinking will find that these industry certification is also a special area certification.Therefore, we can summer up suitable model for different developing regions by learn from industry certification.That is what we will talk and study about in this paper----Regional Ecological Certification (REC) system.In this paper find out a lot of neglected problems by analysis the current status of the development of the certification system. All that are based on the research status of our own country and abroad.Trying to find ways to cope with targeted programs by using knowledge of economics, management science, ecology, sociology and so on.Trying to build a more perfect eco-certification system by studding the five modules of certification system deeply.