Study On Legal Regulation Of Online Advertising In China

Online advertising business with the development of network technology and network technologies arising constantly updated and developed. But online advertising to promote the network’s rapid economic development but also for China’s current legal system has had a huge impact. Research on legal regulation of online advertising for the times, maintain network stability, standardize the order of the advertising industry is of great significance. Based on four parts for research on legal regulation of online advertising. Part I discusses basic theory of Internet advertising, a clear cognitive network advertising, in order to study the theoretical basis of legal regulation of online advertising. Part II of our online advertising regulations exist in the network are not clearly defined, Internet censorship and regulation is not in place, imperfect legal related regulation consumer oversight role and code of ethics cannot effectively play the in-depth research and analysis of legal questions such as discover its cause. Third part through analysis of present situation of legal regulation of online advertising to understand foreign legal regulation of Internet advertising, summary and analysis in the area of legal regulation of online advertising experience worthy of reference. Part of our analysis of the development status and legal regulation of Internet advertising, and combined with extraterritorial legal regulation of Internet advertising benefits of perfecting the legal regulation of Internet advertising proposals put forward. Through in-depth study of the issue of legal regulation of online advertising, and analysis of the theory and practice of combining foreign advanced experience, and specific regulatory recommendations wherever possible, valid in the scope so that participants in the online advertising market play its role to promote the perfection of the law system of online advertising and make it beneficial to the healthy development of the online advertising industry, conducive to the stability of the network economy.