The Research Of The Strategy Of Chinese National Image Since The Party’s Eighteenth National Congress

National image is the overall impression of a country, which formed by the interaction between the country’s internal public and external public and the country. It is an important part of the national soft power. Nowadays, with the deepening of globalization and information, national image is attracting more and more attention, the strategic position of the national image is being raised continuously. Currently, our country is constructing the well-off society and deepening the reform comprehensively, so it has a more realistic and profound significance to our country to establish a good national image. Therefore, it’s necessary to conduct in-depth study about our national image, especially the national image strategy since the party’s eighteenth national congress.This paper takes Marx as a doctrine and also draws lessons from politics, culturology, international relations, the science of image, communication science and other multi-disciplinary theoretical results., It researches Chinese national image strategy since the party’s eighteenth national congress mainly, based on analyzing the thought and practice on the national image of the new Chinese leaders of four generations. The introduction part mainly elaborates the background and significance about the topic, the research status at domestic and international, the research methods of the paper and the innovation points and shortcomings of the paper.The first chapter is an overview of the strategy of national image. This part need to make clear the related theory and the definition of national image strategy, and learn the evolution, achievements and deficiencies of china’s national image strategy from the establishment of new China to the party’s eighteenth national congress.The second chapter is to make resource assessment of China’s national image strategy since the party’s eighteenth national congress. This needs to make clear what the strategy resource is, and then clearly put forward that resource assessment includes the evaluation of domestic and external resources, and needs to analyze and evaluate the internal and external resources respectively. On the aspect of external resources evaluation, expliciting that peace and development is still the main themes of the present time, which is the favorable conditions for the implementation of the strategy of national image of china, but the challenge is still severe, and the situation is more complex, the traditional security threats and nontraditional security threats pose a challenge to our national image strategy, especially the nontraditional security threats make us face hitherto unknown test. On the aspect of internal resources assessment, the continuous improvement and development of socialism with china characteristics is conducive to the implementation of the china’s national image strategy, and the problems in the process of economy and society transformation of china is not conductive to the implementation of the china’s national image strategy.The third chapter is mainly to discuss the basic framework of china national image strategy since the party’s eighteenth national congress. Firstly, this chapter mainly clarifies the realistic foundation of china’s national image strategy: china is a country with a long history of civilization, china is a country experienced untold suffering, china is a socialist country with Chinese characteristics, china is the largest developing country in the world and china is also a country that is undergoing profound transformations. Then clarify the guidelines of china’s national image strategy since the party’s eighteenth national congress. Our country should always take the “Chinese dream” and “peaceful development” as a guidelines of china’s national image strategy. Finally clear the target location of china’s national image strategy since the party’s eighteenth national congress: establish an image of Chinese socialism “five one” coordinated development; establish an image of a responsible big country, and the long-term goal is to realize the socialist modernization and the great rejuvenation of the Chinese nation.The last chapter discusses the path choice of china national image strategy, mainly including five aspects : political means, economic means, culture means, diplomacy means and communication means. Political means is to strengthen the socialist democratic politics construction and promote the democratization of international relations. Economic means is to build an innovation oriented country and actively establish china’s national band image. Culture means is to develop the cultural industry vigorously and promote the cultural exchanges and cooperation actively. Diplomacy means is to use a variety of flexible diplomacy and actively build an international community identity. Means of communication is the construction and development of modern communication system, and to improve communication ability.In short, it is a system engineering to establish a good image of the country and actively implement the strategy of national image. At home, implementing the strategy need the dominant of the Party and the government, it needs all administrative and social organizations to coordinate and implement, and it also needs the masses to improve the national image consciousness and make everyone as an example. In the international game, national image has become a national focus of the conflict of interest, if our national image is damaged, which will directly affect our country’s politics, economy, culture, and security interests. Therefore, it has a far-reaching significance to strengthen theory and practice research about the china national image strategy.