Research On Construction Of Persuation Mechanism Of Chinese Public Opinion

The report of 18 th CPC National Congress pointed out that “It is the important guarantee of social harmony and stability to strengthen the construction of the society. We must stand on the height of safeguarding the fundamental interests of the masses, and we should speed up to improve the basic public service system, and strengthen and innovate the social management to promote the construction of a socialist harmonious society.Along with the rapid development of China’s socialist modernization process,the party and the government pay more attention to the construction of various social undertakings with the fundamental interests of the people as the starting point. However, under the situation that our social management is still at groping stage and social contradictions increasingly protrude,to establish a comparatively perfect public opinion guidance mechanism in the urban grass-roots is one of the important breakthrough of implementing effective social management. This paper is according to the theory of risk society and civil society theory as the theoretical basis from the perspective of social risk management, and grasps the tendency of social contradictions and social conflicts,and discusses the importance of public opinion guidance in the process of modernization. On this basis,taking Tianjin for example,we use questionnaire survey and case interview method to understand the problems existing in the building of the public opinion guidance mechanism of Tianjin,and analyze the cause of the formation. I build the frame and give the corresponding countermeasure from the five suspects including government guiding mechanism、communication mechanism、interest litigation mechanism、psychology evacuating mechanism、prediction mechanism.This paper is divided into four parts: the first chapter is introduction,mainly introducing the research purpose、 research significance、research status at home and abroad 、the innovation points、the related theory and empirical research design of this article; The second chapter is an empirical analysis of the building of the mechanism of public opinion,including two methods of questionnaire and case interview,and expounds the present situation of the public opinion guidance mechanism construction from four aspects including the research of main body of public opinion guidance, object analysis,expressing channel research and the construction of the work team; The third chapter shows the problems of public opinion guidance mechanism in Tianjin, and explain and analysis the problems from the government、internal staff members and the public in the four aspects; The forth chapter expounds the principles 、 frame 、 countermeasure and hope of constructing public opinion guidance mechanism, wishing to give some significance to constructing public opinion guidance mechanism.