Business Plan Of Home Based Care Service For The Elderly

With the rapid development of our society, the amount of elderly is growingfast. Simultaneously, the elder people are willing to live quality lives. Thenursing homes are springing up all around the city but can hardly meet theincreasing demand. Home based care service for the elderly would be the optimalchoice for the majority. Under this circumstance, this business plan focuses onthe solution to the issue above. By means of general analysis of the project, wefind our target customer: local residents over60years old, having stable financesource, living in their own accommodation. And then, after some side visit andquestionnaire, we come up with some frame of the home based care servicescovering meal plan to daily service and simple medical care, spiritual comfortcare.The company will choose Xinzhuang Town as the start point of the specificbusiness because of the population structure of the local residence and their lifestyle, as well as the mutual understanding and communication with the localgovernment and local community. Based on the analysis of market scale and thetarget area: at the end of last year, Xinzhuang Town, with the total population of138809(registered population, actual population over300000), ofwhich the population of elder people is34067, the elderly population accountedfor more than24.5%, the population of group over80years old is5128, amongwhich22are over100years old. Based on the analysis of the marketing mode and the operational plan, we predicted that the customers will reach2000in thenext five years.By analyzing the strengths and weaknesses of the company, it is extremelyimportant to take advantage of the specialties of the company. They are:expertise, flexibility, comprehensive services, professional managementteam. And then we discussed the formation of the management team and theoverall manpower arrangement including the appraisal management method.After an insight into the market scale, development prospects and the strengths,we formed an implementation plan. According to the implementation plan, Scompany will pay special attention to the following rules: in order to competewith various competitors the company has to focus on specific group ofcustomers, focusing on certain service projects. In the aspects of promotion, theeasy and efficient way is to take the elderly care service as a commitment to thesociety and win the support from the local government. With the help of the localgovernment and the neighborhood committee, it is much easier for the potentialcustomers to approach to our service and trust us. Regarding the service quality,quality is the foundation to win the reputation. As a startup company in the fieldof elderly care service the reputation is the key factor that determines the futureof the company. As for the content of the service, the differentiation embeds inthe systematic structure. Each service unit seems functioning separately but thewhole service content is a system to help the elder people enjoy their lives athome. Be prudent in the expansion of the scale and investment, push forward the development of home based care service corporation step by step.Based on the analysis above, we conducted the financial analysis of Scompany. The original investment is3000000rmb, including1500000rmb frompersonal savings, the other1500000rmb by loan. According to the forecast therewill be about800000loss in the first year. But with the service numberincreasing year by year, although each year we have to increase investment onmanpower, equipment and facilities, we can still have a positive profitperformance from the second year on. In the next five years the net presentvalue is4826639>0..