Current Situation And Countermeasure Of The Press Spokesman System In The Public Sector

With the continuous development of the domestic and international environmentchange and the Chinese economy and society, the establishment and improvement ofPublic Department spokesman system has become to adapt to the complex andvolatile international environment and the deepening reform, expanding opening up,accelerate the development of the new situation and so on; at the same time, theestablishment and improvement of Public Department spokesman system is furtherimproving public sector information timeliness, accuracy and the authority, strengtheninformation disclosure efforts, promote public departments and the publiccommunication, respect and realize the public’s right to know need.However, due to historical and institutional environment constraints and otherfactors, the present situation of China’s public sector on the news spokesman systemin the law of environment protection, press releases, press spokesman system ofprofessional quality, public and media management communication mechanism andcrisis management aspects there are imperfections, there is an urgent need to furtherstrengthen the theoretical thinking and the practice of Chinese public sector newsspokesman system.Therefore, through the public sector news spokesman system connotation,theoretical basis, historical evolution, international experience, system structure, thecurrent problems and countermeasures are expounded: in the public sector, the newsspokesperson system constitution, this paper analyzes the explanation of preparationand program, press spokesman’s image, quality and skills; through the analysis of thepresent situation of news spokesman system in public sector problems, has carried onthe analysis from the aspects of the legal system, release system, monitoring systemand professional qualities; the countermeasures and suggestions to improve publicsector news spokesman system, especially for the spokesman from the "officialstandard" to "professional standard" transition, spokesman and media communicationmechanism, emergency response capacity to deal with network communication andnew media development ability and other aspects of the in-depth research, analysisand thinking, and puts forward some innovative suggestions for the public sector,China news spokesman system further development has the reference and enlightenment.