Regional Visual Culture Characterized Poster Design Of Xi’an City Image

Xi’an, in ancient times known as the "Chang’an", has more than 6000 years of history, one of the six ancient capitals in China, one of the most important birthplace of Chinese civilization, been called " emperor’ desire capital". Its long and rich history was considered as a cornerstone to human civilization development and cultural inherit, the city invariably exudes old mellow temperament that fascinated the world from its rich history and culture, from its numerous historic buildings. It attracts many domestic and foreign tourists come to see the elegance of this ancient capital every year. With release of the “The Thirteenth Five Year Plan of Xi’an”, proposed a goal that to construct Chinese civilizational capital, a beautiful city landscape, to create a “Quality Xi’an”, in order to build Xi’an into the most distinctive quality city, under the this policy guidance and the background of urban development, appearance of a set of image posters exclusively belong to the Xi’an city is become very important.By looking through the currently existing city image posters we fund it had shortage of monotony, lack of creativity, inconvenience of reading etc. become disadvantage to achieve “Quality Xi’an”, In order to attempt achieve the purpose of improving and solving the existing problems by apply a set of city image poster with regional culture characteristics.In this paper, use the vision of regional culture as the breakthrough point, research and design the Xi’an city image poster. First, we carried out a field investigation, take pictures and have on-site consultation regarding Xi’an City posters, doing questionnaire survey, in order to fully understand the perception situation of Xi’an people’s overall feel of the city and existing poster, use theory to real practice; secondly, selection and extraction through cultural and geographical visual elements in order to choose elements meet the contemporary aesthetic design and preform graphical representation. Third, through the analysis and extraction of Xi’an regional visual culture, design city image poster logo; fourth, based on cleared the theme and Identified the representative regional culture vision elements to design the poster, oriented with visually graphical symbols, broadcast with symbol and graphics. Use symbol reproduction, graphic structure, localized strengthens on creative elements points, present and communication the creative ideas to the audience. Through the above solution approach and use very kinds of artistic techniques design a series of Xi’an city image poster-- "The Xi’an Impression” on architecture, folk customs, and cultural & historical three chapters.The results of this study aim to help to enhance people’s awareness of regional culture, improve popularity domestically and internationally, strengthening urban visual identification for better foreign image promotion as beautiful Xi’an, improve and enrich the quality of Xi’an city image visual elements, give back Xi’an regional culture to serve the society, promoting the economic and cultural development of Xi’an City, make contributions for "Quality Xi’an".