A Comparative Study On The Effect Of Trust Repair By Violation Type,Violation Response And Confirmation

Interpersonal trust is a subject that needs to be constantly studied. It has an important impact on the economic growth, social progress, transaction costs and economic development of a country. Foreign scholars have put forward the research of the trust problem to the trust repair, and developed the relevant theory and empirical research. In China, the research on trust repair is still in the stage of theoretical research, and lack of empirical research on the effect of the restoration of trust repair strategy. At the same time, the trust problem is embedded in the cultural background, different cultural context of interpersonal relationships and interpersonal trust will have a different understanding, which directly leads to the difference in the effect of trust repair. Therefore, this experiment collected data from China and Sweden, and discussed the similarities and differences of the effects of the violation type, the violation response and the confirmation.Experiment one was 2(violation response) 2(violation type) was designed to explore differences between two violation responses, after the trust violation occurred, to enhance the level of trust. It was found that Chinese subjects would prefer apology than denial when there was a competence-based trust violation; for the integrity-based trust violation, denial had a better effect in trust repairing than apology. However, in term of Swedish subjects, without confirmation, the impact of violation responses to improve trust level had no significant difference.The second experiment was a 2(violation response) 2(violation type) 2(confirmation) between subjects experimental design. The results showed that the Chinese subjects that, when competence-based trust violation was confirmed, apology and denial had no significant difference in trust repairing; if the case is not true, should take denial response; in contrary to the integrity-based trust violation, if true, we should adopt the apology; if not true, should take the denial strategy. But the result from Swedish subjects showed that there no significant difference between two responses when the confirmation showed guilty; when confirmation was innocent, the level of trust was relatively higher.All in all, compared the experimental data collected in China and Sweden, the confirmation took greater impact on Swedish subjects when they assess the level of trust.