Study On New Media Under The Background Of The Mainland Film Market "Rotten Piece Big Sell" Phenomenon

In this paper, we mainly study the current mainland Chinese film market "rotten piece sold phenomenon, trying to understand the following problems: one," rotten piece sold phenomenon produced by new communication background and reasons; second, the "rotten piece sold phenomenon caused by the impact; third, the rotten piece sold phenomenon will bring what kind of thinking. On the basis of this, the paper is divided into four parts:The first part, mainly introduce the current Chinese film box office market situation, leads to "rotten piece big sell" phenomenon, and through data analysis and demonstration of the rotten piece sold in current China film market is very common outstanding.The second part, from the national film policy adjustment and transformation as the background of the communication environment and the "Internet plus" as a platform to spread to change the concept of two aspects of "new media background bad sell" phenomenon and check the contents from the movie investment tendency is serious; monopoly and selective cinema;movie creators; audience marketing; the "agenda setting" function has become increasingly prominent in five aspects of the "bad hit" the causes of the phenomenon.The third part, mainly from the "rotten piece big sell" is a normal market phenomenon and "rotten piece sold not conducive to the long-term development of the film market expounds the influence brought about by the " rotten piece sold phenomenon.The fourth part: mainly is the thinking of "trash sell" phenomenon, put forward some feasible suggestions, and to explore the market context, applause and discusses the market context, "good" and "surprise".