The Dynamic Of Logo Design From The Perspective Of Humanism

There’s a rapid development as well as fierce competition in modern society, which makes people feel the lack of spiritual solace under such a great sense of oppression. Under this circumstance, humanism, as a product of spirit, gains a rapid development, which calls for the attention of the value of inner self and the pursuit of spirit. Moreover, the concept of “people-oriented” design emerges and develops in the field of design. At the same time, with the rapid development of new media and network technology, the monotonous and rigid traditional two-dimensional symbol cannot deliver enough information and disseminate more propaganda for the enterprises, let alone meet people’s gradual increase of the spiritual and emotional appeal. Driven by the concept of humanism design and promoted by the demands of various groups, logo design starts to change from static design to dynamic design. This irreversible trend of dynamic logo design requires us to apply more theories and thoughts to promote the development of dynamic logo design, among which the humanism, as a trend to promote the dynamic development of logo design, will guide and support the development of dynamic logo design.This thesis illustrates the influence of humanism on the development of logo design, points out that humanism plays a guiding role in the development of logo design, and concludes that the dynamic logo design is a tendency that the logo design is developing towards humanism. This thesis gives an in-depth analysis of the reason why the logo design is moving towards dynamic design and clarifies that the trend of dynamic design complies with the requirements of the tendency and meet the practical requirement of each group from the perspective of the humanism, the consumer, in the social environment, and the enterprises. In the next combined with the contemporary social environment to expound the modern value of logo dynamic development, and find the meaning and motivation of the logo dynamic development; Then the thesis combines the humanization of logo design with the dynamic design of logo, and finds out the integrating point of the humanism and the dynamic design of logo. Through case study, this thesis gives a profound analysis of how to better apply humanistic ideas to the whole process of dynamic design of logo, and summarizes better methods and thoughts to realize the humanization in dynamic logo design. Finally, this thesis attempts to put forward some suggestions for the integrated development of dynamic logo design, and also comes up with some innovative development directions of dynamic design such as multi sensory interactive, multidisciplinary interaction, multi space sharing and so on, which paves the way for broader thoughts of design and promotes the benign development of image design of modern brand.