Research On The Form And Meaning Of Chinese Characters Graphical Design Under The Contemporary Visual Communication

Chinese characters are the symbol and sign of Chinese civilization. The process to understand Chinese characters is a long and strenuous journey. The Chinese character culture has advanced by leaps and bounds after 1980s with the development of visual communication design. Although there is a wide gap between the advanced design level of Western countries and that of China, the "form" and "meaning" of Chinese character graphics can not be replaced by any other characters as it is an outstanding element in traditional artistic design. The history of Chinese characters is the history of Chinese culture in the graphical form of expression, which implies and embodies the charm of Chinese characters. In this paper, such topics as how to apply the "form" of Chinese character graphics to visual communication design and how to reflect the "meaning" of Chinese characters in modern graphic design works are studied. Such research objectives should also be referred to in future font design process. Chinese character font design methods require the combination of visual communication design methods, including deformation method, direct introduction method, indirect introduction method, stroke relationship method, geometric abstraction method, continuation method, etc. Regardless of which method is used, it is the composition and structure of Chinese characters that should be consulted to the greatest extent in terms of Chinese character design. What’s more, the "ideographical expression" of Chinese characters is to be presented ultimately and it is also the most critical conveyance. Therefore, it is necessary not only to take into account the fact that Chinese characters can facilitate the transmission of Chinese culture, inherit the tradition, carry forward the tradition and innovate the tradition, but also to make Chinese character design integrate with cultural deposits, enable the design works to be accepted by everyone and spread Chinese culture to the world.