The Research On The Changes And Influences Of Viewing TV Series Under Internet Environmental Effects

Since television developed in China in last century, Watching TV series becomes a daily and significant activity for ordinary Chinese families. Every night, the whole family gathered around in the living room watching TV series becomes conventional habits for traditional Chinese families.However, with the booming of Internet and mobile terminals,the platform of watching TV series gradually shifts from traditional media to Internet terminals.This revolution of technology impacts the original drama viewing mode.I believe the impacts brought by Internet environments to audience viewing mode are not limited to the change of differences between the platforms.Within the Internet environment, the convenience of Internet and mobile terminals make the audiences’ psychology and habits of viewing TV series changed.Therefore, the more significantly influence is the relationship between audiences and TV series has been changed,It also change the thinking models of audience viewing the contents of TV series.Among this renovation, 90 s as the representative audience groups that plays an important role,and make use of their own force to promote the birth of a certain postmodern drama culture.Within this culture,The traditional drama is having drastic intersections and collisions with emerging social platform that in Internet environment.At the same time,The drama industry is looking for change to adapt to the change of audience viewing ways and the actively participation of emerging audiences in drama propagation.The first chapter of this paper analyzes the current situation and analyzes the characteristics of the entire television medium.It also briefly discusses the decline of traditional drama viewing habits and the impact of the Internet in the way of traditional opera.The third chapter is to observe the discussion phenomenon triggered by drama in social media. and also to explore the style of communication space of emerging audiences in social media.According to analyze audiences’ hot text of heat series in social media,include the relative activities of audiences’ comments and spitslot of the drama in social media.The forth chapter started from analyze how the drama to deal with changes innetwork drama habits in three point. Those are content production, play modes and spread ways. In the conclusion part, there is a briefly discussion of the plight of drama propagation and come up with some critical thinking on the drama industry transformation.