| One of the prominent influences of the Experience Economy is the power to change the marketing concept of enterprises. The fact that "experience" has become a commodity generates the experiential marketing concept, and the experiential consumption has also become popular all over the world. With the development of our society, many people have gained rich and diverse experiences in tourism, which brought a great effect on their tourist consumption idea and demand for experience. They pursue personalized, experiential, emotional and leisure travel experiences instead of the common one.Based on the translation of excerpts of Marketing and Designing the Tourist Experience, which is written by Isabelle Frochot and Wided Batat, this translation report analyzes the text characteristics of the material on the basis of Nord’s text analysis model.The report is divided into four parts:the first part gives a brief introduction of selected material, including material description and the researching purpose and significance of the translation; then the theoretical basis is introduced, which includes textual analysis of material on the basis of Nord’s text analysis model and current situation of Nord’s text analysis model; the third part analyzes the source text from the perspective of extratextual factors and intratextual factors of Nord’s text analysis model, and concludes assistive tools of translating and the selection of terminology. The author illustrates examples from intratextual aspect, including thesis and content, vocabulary and sentence structure, and provides solving methods and translating skills; then, problems and experience are well analyzed and concluded in the fourth part. |
