Research On The Strategy Of Elevator Advertisement In Harbin Residential Area

The 21 st century is the age of rapid development of information technology and the city’s culture and economy. Advertising as the product of the development of economic and social culture, from ancient times to today, its form is also have a qualitative leap, from static advertising to dynamic advertising, from print advertising to video advertising, from silent advertising to sound advertising, from the traditional media advertising to new media advertising, advertising is becoming more and more diversified. In the new period of cultural and economic development of the city, people’s living environment has changed, with skyscrapers, the living environment from the bungalow moved into the elevator floor, people began to have the new life in the new period. The elevator advertising as a new niche media, makes the product agents and entrepreneurs fall in love with its new forms with a clear purpose.Today, with the rapid development of science technology and economy, urban area development program pays more attention to the direction of cultural and creative industries, residential elevator advertising is not only advertisers used to sell, also is not only visual renderings of the designer, is also a kind of culture. Residential elevator advertising is undertaking the residential elevator culture and the culture of the whole residential area development. It is an important part of the city’s culture. Residential elevator advertising as a kind of art and a cultural symbol, it is a reflection of city’s cultural and economic development. As a kind of cultural landmark facilities, the elevator advertising should pay more attention to a sense of responsibility and cultural accomplishment. The research purpose of this subject is the elevator advertising put the knowledge and understanding of visual form and strategy, investigation of Harbin residential elevator advertising, understand the current problems in residential elevator advertising, and put forward reasonable countermeasures and suggestions, to recognize the significance and effect of residential elevator advertising on people’s lives, to enhance the residential district culture and literacy to is the embodiment of the image of the entire city culture. In this paper, the methods of theoretical research and investigation analysis, explore cultural and economic development of the cities of residential elevator advertising the importance of, and residential elevator advertising not only in visual design satisfy people’s needs is to have enough culture and the connotation, and through the research analysis concluded how to make the residential elevator advertising continue to improve and develop, to more long-term development.