Wudalianchi City Cultural And Economic Brand Research

In an increasingly competitive market today, is no longer a simple commodity competition between regions, is becoming more of a city、s comprehensive strength of the competition。 At any time the speeding up of urbanization, cities in the world want to get a better development, must establish the urban brand image, to strengthen the construction and development, not only within cities through the brand communication activities, to create and promote the city brand image。 To city brand strategy and marketing, is in the key to the better and faster development of the globalization of China。 How to build the Chinese characteristic of the city brand, how to efficiently, effectively spread the Chinese city brand, is the job of the governments at all levels of the party。Articles around the cultural and economic development of the city、s image innovation trend of brand strategy, the new innovation of interdisciplinarity research methods, in theory to guide the practice of innovation path and frontier topics。 Through the investigation of the current our country city image brand strategy research and analysis, in order to study the wudalianchi region economic development culture, build the city brand, how to borrow volcanic products to assist in the establishment of city brand to research, through concrete approach in this paper, the specific measures, and its effective development ways are put forward。...