| As “To the Youth†hit in 2013, the campus of youth theme class began to emerge. The film and the television worked as a paradigm of cultural soft power and reproduced youth group and youth image is an important window. It plays an important role to construct the youth image and people’s identity.Youth is a type of film about young people’s growth experience, life phenomenon of feelings, thoughts and dreams and love as the main content. Every youth movie of different times has its different ways of expression and artistic style. Since before the founding of several decades of exploration and development, the youth movie has experienced from the emphasis on ethnic people in peril turmoil and social darkness to nostalgic style rendering or fresh and bright or cruel pain campus of growing of youth of historic shift. It has formed its own unique characteristic in such aspects as content style and aesthetic implication, to cater to the current needs of the audience nostalgic psychology for the general audience market, thus began to be popular in the field of film and TV transmission. From reality context, the rise of campus youth movie in addition to the main benefit from the audience nostalgic psychology demands. So, the youth movie begins very popular. Based on this, the campus youth film was able to emerge with blowout speed in recent years and has big popular.As a type of film which is be welcomed from audience, campus youth film has a lot of success in ways of the construction of people. Film in shaping the character image is not a simple list of all elements, but adopted from the three-dimensional symbol construction as well as the diversification of narrative strategy. In the symbol construction of the three-dimensional, film through two dimensions of signs, the visual and auditory, such as the behavior way, costuming, scene design, language, sound, etc to construct three-dimensional characters.From the point of narrative strategy, the plot of the film by binary set, alternating double time setting and successive suspense image vividly show the characteristics of the figures, step by step. It is through three-dimensional symbol construction and diversification of narrative strategy, making the campus youth film vividly to the audience has only love is the highest, impulsive violence, ethical anomie, rebel against authority, brave motivational and cherish friendship youth characters.However, media in the field of film and television culture is popular. There is still some characters construction concern: the film and television disseminator of character behavior construction lacks of moral judgment which is because of ambiguous words express, misleading the audience’s moral value construction, to an audience of moral identity crisis; the construction of character image caused by the excessive pursuit of dramatic characters exist serious reality deviation, causing the audience identity anxiety; framework with a love for nostalgia of youth campus TV dramas constructed mirror image is too single and cause youth is thin body, social identity in the process of viewing audience of frustration caused serious lack of identity dilemma; Young characters modeled led by curing characters also affects the audience for recognition on "the other".In order to circumvent the youth movie when constructing youth image to concern, film and television disseminator must take a positive attitude to deal with the problem resolving the identity dilemma. Therefore, you can through the introduction of value guidance in the construction, effectively solve the crisis of moral identity; through on the youth to the survival of the status quo, accurate to restore images; through constructing the nostalgic framework of complete, comprehensive for audience present youth image; through to create characters and types, deconstruction audience stereotypes of youth groups, and to solve the problem of character building dissolve the identity, it provide the audience with "original" and "fresh and vivid" youth. |
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