Text Innovation And Communication Extension

The rapid rise of the network society, the continuous innovation of new media technology, is increasingly shaped with a diverse and rich cultural space, network literature is in this field, the rise of an important force. In this era of the image of the sound, with the change of social and cultural needs, the prevalence of consumerism, network literature has been involved in a new field of film and television. The collision and fusion of the two art forms of literature and film, produced the new art form of the network literature adaptation, which plays a more and more important role in people’s daily life. In recent years, the network literature adapted film and television drama swept through the television screen, set off a frenzy of IP, and gradually form a unique cultural landscape of the film and television.From a conceptual point of view, the essential difference between network literature andtraditional literature lies in the different media. In the new media era, the network environment with freedom, universality and interactivity has led to the birth of new cultural patterns. From the network literature to the network literature adaptation of the film and television drama, is a kind of abstract text for the specific image, from the diachronic expression into the art of time and space art innovation. Network literature adaptation of film and television drama is the network literature and film industry alliance, both of the convergence of a combination of a win-win situation. On the one hand, the network literature is a television drama adaptation of the inspiration, to provide rich content resources for the film industry; on the other hand, the market has more outstanding literary works on the network television drama adaptation of the demand of oxytocin.Current domestic network literary adaptation of the film and television drama is in the boom, from the first film adaptation works "first intimate contact" has been through 10 spring and autumn, through the difficulties at the early stage of the development, the growth stage of exploration, is now into the pluralistic development period. At the time of grinding and temper, network television drama adaptation of literature showing a unique and innovative advantage. With the analysis of the text, we can see: the, current network literary adaptation of the film and television drama the text location type gradually, mainly for joking history crossing, urban real emotion, aspect imagination fantasy three categories, this type of practice show that the network literature adapted for the film and television drama is becoming more and more mature. Second, in foreign countries, the impact of popular culture and traditional aesthetic cultural recovery, television drama adaptation of the text style of network literature is more rich and colorful. In fact, the text is a product of diversified artistic style mix of traditional art and modern aesthetic blend. Third, from the silent words to the film and television art vivid sense, this is a process of image, it shows the visual aesthetic of the mass entertainment to expand the art aesthetic boundary.Outside the text, network television drama adaptation of literature culture communication based on network platform is also marked with a deep imprint. Convenient network TV drama spread provides integrated communication mode of multi subject, new media continue to emerge the promotion of drama of movie and TV to provide a variety of channels, relying on in this, television propaganda interaction can be penetrated into every individual in social networks. Film adaptation of heat, is essentially a IP hot film, with IP as the core of the industry chain has almost become the film industry under the normal social media ecology. The development and mining of IP become the core value of brand marketing, is the direct power of television drama and related products to enter the market.Of course, network television drama adaptation of literature and its development process is not the Everything is going smoothly. will inevitably encounter various problems, and challenges. Under the influence of consumerism in the economic interests of the drive, the network literature adapted for the film and television drama gradually varies greatly, the homogenization of serious phenomenon. In view of the existing problems, the adapters of the TV drama should suit the remedy to the case, through the construction of network literature and drama of movie and TV of the interactive mode of production, build platform for the creation of professional, building a harmonious consumption environment to improve the network of literary adaptation of the overall level of film and television drama, so as to realize the industry sustained and healthy development.