The Artistic Communication Of Ping Yao City’s Image Building

With the rapid development of economic globalization, and Rapid market development, Competition is everywhere, also between the cities, A growing number of cities in China began to put their own image of the work on the agenda. The study of urban image began in 1960 s. So far more than fifty years. With the continuous development of theory and Practice. Building the image of the city is no longer meet the reality and history on the content, single and traditional communication on the form. And more inclined to stereoscopic and pluralistic spread.In recent years, in the process of spread the city image, the artistic method is widely used. Theoretical research on art and communication is gradually enriched. The researchers have come up with different interpretations from their respective perspectives. But did not have a clear system. In order to build a better research system, In this paper, based on the concept of " art communication ", " communication arts ", " Artistic communication ",An attempt is made to carry out a full range of research on the content, form and method of artistic dissemination in the image building of the city. In order to beneficial to the build the image of the county city.This paper takes the Shanxi Pingyao City as the main research object. On the basis of the investigation of the Pingyao City, analysis the tendency of artistic dissemination in the image of the city, basic methods used, elements of artistic communication and the efficient path generation. Strive to seize the unique function of artistic communication in the process of the image of the city. Through sum up and further discussion the artistic approach of the city image building. Thinking out of the box of blindly follow the trend, Actively play own advantages, Create characteristic city image, Enhance the core competitiveness of the city.