Research On The Communication Of Buddhism In Lingyin Temple From The Perspective Of New Media

The evolution of media is far more than publicity channels of diversified development,it is pregnant with the dissemination of the text and the content of cocoon metamorphosis, in Buddhism is also true.In the 1980 s, the film "Shaolin Temple", the screen’s peep has triggered a crowd pleasing scene, it took Buddhism ethereal and meditation with audio-visual elements to reproduce. Since twenty-first Century, the new media based on data network has spread Buddhism to the climax. The Buddha and the Buddha made with mud are no longer mysterious,monks slow to talk scripture in the network and WeChat. The typical traditional temple,such as Hangzhou Lingyin Temple in the new media communication, in order to carry forward the Buddhist doctrine as the spiritual purpose, carefully construct the dissemination of text, fit the reality of social context and psychological expectations, and gradually explore new communication mode and path.The missionary instinct of the East pass for thousands years,Material satisfaction to meet the spiritual consumption,The subculture of Chinese Buddhism,Buddhism Communication in the emergence of new media era is the social implications of its inherent. From the Lingyin Temple Buddhist’s communication text, angrily King Kong is fewer, more genial Buddha, the doctrine of "good and evil and reincarnation" reconstruct by way of Buddhist music, Buddhist images, Buddhist stories, such as reconstruction. Although the God said narrative, but it seems that the less distance between the West; although the Buddhist life, but still reflects the reality of ethics.From the Communication effect and social influence of the Lingyin Temple Buddhism Communication, it provides the audience with a relatively cross gender, cross class, cross classcommunication platform. Its "bitter, collection, wipe and doctrine," appear through the symbol of the symbol of the digital, diversified to meet the audience’s emotional consumption demands. At the same time, the Buddhistic agencies in the new media through the agenda setting of the "Yunlin blessing" and other topics also meet the needs of the audience,Pass the "truth, goodness and beauty".Of course, Lingyin Temple Buddhism Communication although through the good God says and the comprehensive text construction and get great development,But from the point of view of development, there are some problems that can not be ignored. The lack of content production, the deification of the ideal country, the loss of the doctrine becomes the bottleneck of the development of. Only through the construction of high-end brands, adhere to the doctrine of pure, strengthen the control, in order to obtain a healthy and healthy development.