The Use Of Chinese Elements In Hollywood Animation Film From The Perspective Of Cinema Semiotics

Animation is a kind of imaginational art form with a unique charming of visual arts.Creators can creat with imagination and creation. Today’s information is turning more and more visual and dynamic.Animation art not only has the nature of the entertainment, but also bearing the role of transfering creator’s values and emotions.Semiotics is a kind of research method of system. Film semiotics provides animation film art a new theoretical tools for us. Exploring cultural symbol in the animation film will help our animation film’s creation practice. Animation film’s value mostly depends on the convey of animation image.Animation image is a classic text symbols.Language symbols of animation image is combined by animation image and the cultural connotations behind the animation image. A successful animation image symbol is to be in accord with the cultural connotation on the basis of the public aesthetic.Creators of the creative process is the process of encoding.Audience viewing is the process of decoding.Encoding to decoding is a complete information dissemination process.To the audience in the decoding stage to maximize the significance and value of feelings, the creator in the coding phase will give full consideration to their own social and cultural environment.Chinese animation film should learn from Hollywood animation film in animation image modeling respect on the basis of reference and absorb the symbol of Chinese culture elements.According to the demand of market and art with their innovation factors and after art recreation, creators can create Chinese characteristics of animation art image. The final purpose is to form their own unique artistic style.