The Application Of Chinese Elements In The Public Service Ads

This article is based on the perspective of communication, with Chinese elements applied in the public welfare advertisement as the research object. Using the methods of literature research and case analysis to try to explain how Chinese elements are used in the public service ads so as to ascertain the methods of Chinese elements in the public service ads application, and to provide more method and train of thought for application of Chinese elements in the public service ads.This article studies that Chinese elements include tangible material element and invisible spiritual elements.The use of Chinese elements for public welfare advertisement creation including the method of Chinese elements and advertising appeal theme consistent, the method of carrying on the reasonable innovation for Chinese elements, the method of combining Chinese elements and western expression, the method such as not to break the taboo of the Chinese nation. Finally, through the personal creation of "China dream" ads,the paper tries to illustrate the application of Chinese elements in the public service ads, at the same time, in this paper, the Chinese elements in the application of the "China dream" public service ads are analyzed in outlook, hoping that the excellent national culture and national spirit is passed to more people, and gradually achieving the great rejuvenation of the Chinese nation.