A Study On The Cooperative Governance Mechanism Of Public Digital Culture Service

Culture is not only a symbol of a country’s comprehensive national strength,but also an important source of national cohesion and creativity.In the environment of digital technology,the emergence and the spread of culture have exceeded the limits of geography,speeds up the flow and collision in the world.With the development of digital technology and the formation of network environment,public digital culture services has come into being.Public digital culture service is not only an important symbol of modern public culture service,but also the driving force of modern public culture to realize innovation and sustainable development.Public digital culture service which relies on digital resources and network communication is a combination of public culture service and digital culture,in order to meet the needs of public culture.It is an important way to improve the level of public culture service in the information technology environment.However,with deepening of the construction of public digital culture,problems,such as vacancy,dislocation and other issues exposed,and public digital culture service cannot effectively meet the culture needs of the public.In order to enhance the effectiveness of public digital culture service,the domestic scholars have combined the public culture and digital culture research from the aspects of culture resources integration,culture services,culture property rights,culture practices,culture management and culture mechanisms,etc..Nevertheless,there is a lack of standards for the connotation and the extension of public digital culture service and the research about public digital culture positioning,architecture,construction focus and implementation are less.Although it is necessary to conduct a systematic study of culture as a whole from a strategic and macro perspective,the studies focused on the relationship between culture governance and state governance,social governance,corporate governance,the theoretical and practical research on how to improve the effectiveness of public digital culture service is absent.On the basis of the literature review.this paper puts forward the cooperative governance mechanism of public digital culture service through the analysis of problem diagnosis,mechanism identification and influencing factors of public digital culture service,which is based on information management theory,synergy theory and holistic governance theory.And through the verification,this paper provides a theoretical reference and practical guidance to enhance the efficiency of public digital culture service.The details are as follows:(1)The connotation of public digital culture service.This paper argues that the digital culture is a way of creating a new way of life,way of action and way of thinking for mankind in a technical way.Digital culture and digital technology environment is closely related,involving the expansion of traditional culture form in the digital environment,and the new shape of culture in technology environment.First,the digital form of culture,emphasizing the carrier of digital culture,is currently expressed with the digital network as the carrier,emphasizing the technical characteristics,highlighting the cultural paradigm caused by technological changes.In modern society,digital technology penetrates into the field of ideology of popular culture,and gradually becomes a popular culture expression.Second,the cultural characteristics of the digitalization perform the new features of cultural content,cultural transformation in the digital network environment.The culture itself in the digital environment is a new cultural form and cultural paradigm,which has been internalized into the reality of the digital age culture.Digital culture is a combination of emerging technology and cultural content,a unique cultural phenomenon with the development the digital technology,computer technology,information technology and Internet in digital society.As an important part of public culture service,public digital culture service is the product of public culture service and digital culture,which provides digital facilities,digital cultural products,digital cultural activities and other related services to all the public to meet the basic digital culture needs,relying on government-led,the participation of social forces,digital resources,intelligent technology,network communication.(2)The participation of social entities in public digital cultural services.This paper argues that in the digital culture service,the social participation of the public and other social subjects as the main body of cultural governance is not enough,and the participation of social forces in cultural construction is insufficient.This paper argues that to enhance the effectiveness of public digital culture service,we must understand the role of social subject from the perspective of synergistic governance,who should acts as an active builder and participant,whether in the layout of the service facilities,construction,functional orientation,or operation mechanism,the choice of management methods,the content and form of governance,quality assessment and assessment.(3)The collaborative mechanism of public digital cultural service is proposed.The mechanism includes the factors that affect the efficiency of public digital cultural service,such as the subject factors,environmental factors,content factors and information literacy factors.The subject factor include social organizations,enterprises,people.Security factor,include government economic security,target security,system security,capacity protection,motivation security.Content factors include cultural resources,information,literature,lectures,space.Information literacy include information awareness and information skills,and performance,such as public service use behavior and satisfaction.(4)The verification of the collaborative governance mechanism of public digital cultural service.This paper finds that there are two construction paths for the collaborative governance of public digital culture service:one is the social subject which enhances the information literacy through its service content and affects performance to the public digital culture service effectiveness;the other is the social subject which influences on information security,information literacy and affects public service efficiency.There are twelve latent variables within the mechanism:information consciousness,information skills and second-order factor information literacy;government guarantee,target guarantee,system guarantee,ability guarantee and power guarantee and second-order factor protection,with information content,social subject variables constitute key variables in the public’s continued use of public digital cultural service.This paper argues that the interaction between the elements of the public digital culture shows the overall synergistic effect,whether it is to enhance the competitive advantage on macro level,or to resolve conflicts of the main elements and promote functional complementary on micro-level.In the governance of public digital culture service,it is necessary to establish factor coordination mechanism,and the essence of cooperation is information flow.In this paper,the collaborative governance mechanism proposed to improve the efficiency of public digital cultural service has certain theoretical and practical value.However,the study is only a small part of the whole public cultural service system,and still remains at the theoretical level.On the basis of the existing research,application will be discussed in future.