Chinese Video AD And The Research Of Cognitive Model For Teaching Chinese As A Foreign Language

In the era of commodity economy, advertising is closely connected with people’s life,advertising content is so rich that fully reflect the culture of a nation. As a kind of dynamic language, Chinese video advertising is generated by phonetics, vocabulary,grammar and national cultural cognition. Predecessors of the slogan of phonetic rhetoric,pragmatics theory has done more detailed research, in this paper, by reference to the previous research, analysis the pronunciation, vocabulary, grammar and the use of pragmatic theories comprehensively, also studied the Han national culture tradition and the characteristics of Han national culture thinking. In an attempt to expand the study of Chinese video ads from linguistics, advertising, the perspective of sociology, culture,psychology and other multi-disciplinary, enrich its ontology research. At the same time the article also analyses the cognitive mechanism of learning language and the audio-visual transmission characteristics of video ads from the perspective of the cognitive psychology. Meanwhile, explain the auditory perception, visual perception and thinking perception mode for the construction in the classroom according to teaching practice.This article is divided into five parts. the introduction states the origin of the study,research significance, research status, research methods and innovation. The first chapter analyze the application situation of slogan in phonetics, vocabulary and grammar and language characteristic On the basis of define the research object. The second chapter deeply into the advertising language, research the traditional culture and way of thinking, reveal the slogan of the conversational cooperative principle, in order to feel the spirit of the han nationality kernel and the unique way of expression. The third chapter discuss the theory basis of teaching Chinese video AD in the classroom.Then analysis the feasibility and necessity of the introduction combining with the characteristics of the transmission of video advertisement, also put forward someprinciples should followed. At last, explain that Chinese video AD as a real corpora can mobilize students’ various perception model, which is advantageous to the foreign students learning Chinese. The last chapter introduced three kinds of perception mode:auditory perception, visual perception and contact imagine perception mode. Hope this research can deepen the research of Chinese video AD on the in theory, at the same time expand corpus into the historical studies of teaching Chinese as a foreign language in different modes of perception at a practical level.