| Jiangnan as leading mainland fantasy literature, with memories of Peking University life’s novel the teenager here into the literary world. Subsequently published JIUZHOU: misty record series of novels, THE BRIGHT EMPEROR:YEHUO, INTEGRATION involved problems. the ZHUOLU. DRAGON RAJA series of novels, the dragon and the boy swim, served as JIUZHOU fantasy magazine editor, vertical and horizontal Chinese deputy general manager positions, etc. Many times to enter the Chinese writer’s rich list, and in 2014, in 25.5 million, new richest man in becoming a writer’s rich list. The success of the Jiangnan fantasy, in addition to the charm of the novel itself, also includes many factors of the operation of the commercial development has gradually formed the industrial chain of literature has its own characteristics. These constitute the content of this thesis mainly research.The thesis is divided into four parts. The first part, through tracing the originated in the development of Chinese and foreign fantasy, to clarify the definition of the basic concept of fantasy literature.The second part, from the Jiangnan fantasy novel in this paper, this paper discusses the work Angle and the Angle of the reader. Will tell from the work itself, the Jiangnan novel in "lonely boy" image creation, grasp the psychological needs of young readers. To work as the strengthening of the true, the traditional chivalry culture heritage, the existing civilization of doubt and thinking, the reconstruction of "divine" Jiangnan characteristics of fantasy novels. In the study of the readers of the novel, the wide use of new media way of thinking has a huge influence on readers, and as time change, readership orientation is more refined, consumption patterns change. Finally, the Jiangnan fantasy novels are popular, mainly because it meet the emotional needs of the readers heart. Fictional world pleasure and affinity of intertextuality the readers in the novel.The third part, from the two aspects of mode of production and marketing strategy of Jiangnan fantasy novel analyzed the industrialization operation. In its marketing strategy, mainly adopted double-track mode. to participate in "JIUZHOU" series of novels of the building is open to participate in more writers, and ensure the vitality of the work on one hand, on the other hand through the fixed base, ensure the overall level of work. In addition, accurate positioning consumers, serial or singles; Integrate various resources, diverse symbiosis, and ultimately to maximize business interests. In the last part of the article, the Jiangnan fantasy industrial operation are summarized, the operation ways of the copyright in the future commercial literary work has the very good inspiration. On the contrary, the Jiangnan also lost in the process of industrialization of fantasy novels text of literariness, are at risk of influencing novel aesthetic and repeat itself. |
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