The Study On Administration System Of Cultural Market Of Dongguan

Cultural industry and the public spiritual needs are closely related, it reflects social soft power. The development of cultural industry into a certain scale, has formed the cultural market. In recent years, with China’s social and economic development, the rapid development of the culture industry, and gradually formed a flourishing cultural market. At the same time, the cultural market also appeared a lot of problems. How to solve these problems has become the priority among priorities cultural market management work, so in recent years, many regions of the country began to build cultural market management system, but due to the lack of relevant theoretical knowledge of the construction of the management system of cultural market, leading to the construction situation unsatisfactory.In this paper, by using the methods of literature analysis, theoretical analysis method, comparison method, questionnaire method, interview method, taking Dongguan city as an example, in-depth study of the cultural market management system. In addition to the introduction and conclusion, is divided into four parts. The first part discusses the basic theory of the cultural market management system; the second part analyzes the current situation of Dongguan city cultural market and management system; the third part reveals exposed by the Dongguan city cultural market management system construction issues; the fourth part proposed consummates the Dongguan city cultural market management system strategy, points out that we should build Dongguan city cultural market management system from the following aspects:one is to improve and economic adaptation of the culture market management system and operation mechanism, two to establish a diversified pattern of cultural consumption, three is the standard order of cultural market management, the four is to improve the cultural market management mechanism, five is to speed up the construction of laws and regulations.The construction of cultural market management system is the guarantee of thriving and prosperous culture market. Since the reform and opening up, Dongguan as a new city, after years of sustained and rapid growth of economic aggregate, Dongguan city cultural market has developed rapidly, especially in recent years the government has increased the culture market inputs, Dongguan city cultural market is confronted with hitherto unknown opportunity. But, at the same time, the cultural market management system of Dongguan also appeared a lot of problems. Facing the Dongguan city cultural market, reflects the shortcomings of the current Dongguan city cultural market management system, for the protection of Dongguan city cultural market healthy and orderly development, it is necessary to around the Dongguan city cultural market management system in-depth research, in order to improve the Dongguan city cultural market management system strategy, so as to promote the the benign development of Dongguan city cultural market.