Expats Cross-cultural Communication Management, And Countermeasures And Suggestions

Since China’s accession to the WTO, sino-foreign joint venture established in China, have sprung up in driving the national economy forward. According to business statistics show that only the foreign investment in China in 2013 there were 22773 new enterprises, the actual use of foreign capital finance up to $117.6 billion. Personnel exchanges is the talent management strategy adopted by the transnational enterprise one of the important means. Look from the surface of the multinational enterprise management strategy, is the capital, technology, management and a series of resource integration. But from the deep analysis, culture has experienced a long history, both in the values, language, communication, etc., or in the religion, custom, thinking, etc. There are significant differences. Is, unavoidably exist in the transnational enterprise culture, the collision and conflict between as well as fusion and absorption.Based on this, this article in the United States set up by the multinational companies in China to implement the management as the research of cross-cultural communication standpoint. Through the definition of key concepts, the basic theories of cross-cultural studies, as well as the related literatures in recent years at home and abroad were reviewed and comb, in this paper, the theory basis. With case analysis, the method of field in LX branch(China) research and in-depth analysis, with a comprehensive understanding of the status quo of the implementation of cross-cultural management. In the process of investigation and research, in order to in a short period of time the omni-directional grasp of LX branch(China) implementation of the management of cross-cultural communication, adopted questionnaire survey, individual interview method. The information obtained through the field investigation in to arrange, so as to deeply analyze the LX(China) branch defects existing in current intercultural communication, and the root causes of defects.Finally, combining with the related basic theory, put forward the LX branch(China) the future implementation of cross-cultural communication and management Suggestions for improvement: to set up the staff correct cross-cultural management concept, grasp the Chinese, American cultural differences, respect and tolerate each other’s culture; Build positive and effective communication, through "listen" to art, one’s ascension, the efficiency of employees to further communication on both sides; By cultivating good local management personnel, to improve cohesion between management at home and abroad, to build excellent management team; From the way of training content, perfecting the training system, and introduces the training effect evaluation system, so as to promote cross-cultural communication and management efficiency; In the building of a diversified company in the incentive mechanism, improve the expatriate staff’s work enthusiasm.Through the study of this article, which can enrich the domestic theory foundation of cross-cultural management. For LX(China) branch promotes innovation ability, cultivating competitive advantage, accelerate the internationalization process has the positive significance. At the same time, take this opportunity to wish for other scholars research as well as the Chinese multinational companies to provide some reference and reference.