Study On Cost Management Methods Of Chinese Animation Enterprises

With the development of Chinese animation industry, Chinese animation companies has faced the problem that the more they do the less they would gain. Because the highly homogenization products have flooded the animation market, and lower the customers’ demands. Meanwhile, the foreign animation companies like Dreamworks studios and the Walt Disney company are attracted by the Chinese entertainment industry. Under the press from lower profit and the challenge of foreign successful animation companies, Chinese animation companies should make effort to increase the profit and promote the quality of animation products to avoid the coming failure.This paper figure out the cause of the terrible situation that Chinese animation companies facing is right the inferior capacity of management: Managers seek the short-team profits and forgo the long-team benefit.The low-cost animation products So the key to solve the problem is to improve the level of management, especially the cost management.