The Discussion Of The Xu Jinglei’s Films

The female filmmaker Xu Jinglei is selected as a research subject in this paper due to her success in film acting and directing. This paper systematically investigates Xu Jinglei’s film-making life in the aspects of being an actor, a director, her transformations in film conception and creation as well as film market operations. The first chapter starts with a brief introduction of Zero Performance and Micro-phase theories, followed by the analysis of her acting characters and her own performance temperament according to her acting style. This identifies her unique "Xu’s performances features".The second chapter commences with an overview of Xu Jinglei’s director identity, using careful evaluations of various types and styles of her directed movies to evaluate her directorial style and artistic pursuits such as her feminist sentiments and film language.In chapter three, the social reasons for the transformation of her conception and creation are examined and analyzed, on one hand, within the context of the collective transformations among 70s female directors. On the other hand, this chapter explores the personal reasons and change trajectory in her film transformations through her personal experience and life reflections. In addition, this part discusses the emergence of a new direction in her transformations -’chick movies’, and summarizes her contribution to the chick movies’ sinicization.The last chapter explores the attempts and innovations of Xu Jinglei’s film operation modes from the perspective of film marketing operations. As a filmmaker grown up within the Chinese regime, there was a time she could not make a decision between funding and independence. This part presents her innovative financing and production modes, and analyses her explorations of new marketing methods of films such as product placement and micro-blog marketing.