Visual Communication Design In The Context Of The Cultural Industry Thinking

Along with the economic globalization, the rapid development of social economy and culture, art culture under the door to various industries are faced with many choices and thinking. Visual communication design is also facing a transformation test. After the reform and opening up, China’s comprehensive national strength has been rapid development to a certain extent, the indexes in the evaluation of comprehensive strength in the state, an important pillar of the cultural industry is the economic development of our country, can be more lasting impetus society in many aspects of economic and cultural fields, long-term development, at the national advocate the development of cultural industry in this opportunity, visual communication design to a certain extent, will have a relatively broad prospects for development, for its advantages of effective, contribute to the development of social economy.Visual communication design is the rapid development of artistic discipline first began to walk to the other industry creative cultural areas and service areas etc.. Innovation and change is the vitality of the guarantee, is also in line with the development requirements of the times. Its own culture, to the talent’s technology means the request, new concepts and elements to explore the process in the field of application, wide influence and dissemination scope determines has great potential in the process of social development in the. People with the improvement of life level of visual art and aesthetic have high requirements, visual art in fully absorb the advanced achievements in science and technology and other nutrients, will remain as the most suitable for the development of the market economy of discipline, continue to maintain the obvious advantages in promoting cultural and creative industry development. This paper introduces the influence of visual communication design of cultural industries and creative innovative industry future development trend, can show the art of visual communication design plays an important role in industry system innovation and social change, for the international market, creative innovative industry will play a leading role.In the present era background, visual communication design industry because of its own characteristics in line with the current needs of the development of the times, popular rising aesthetic consciousness, received extensive attention. At present, the research and application of visual communication design showing a diversified development trend, have the performance and function in many subjects, visual communication design to time study must have a wide field of vision, also according to the frontier discipline domain knowledge, grasp the key points and difficulties, pay attention to the theories into practice to. Visual communication design can play art discipline own advantage, gain new strength to support from many fields, enrich and perfect knowledge system structure itself constantly, creating more forms to participate in the process of social development.This paper is mainly about the analysis of visual communication design diversification and innovation, and conducts the research from the characteristics and the development direction, thinking in today’s digital era of information technology, visual communication design, how to better play to their strengths, transformation and drive the industry, promoting the development of economy and culture.