An Analysis On Xiu Se Ke Can Underwear Poster Design

XiuSeKeCan is a set of brand promotional poster design which conveys five product functions of underwear: “beautiful, sexy, skin-friendly, anti-aging, and slimming”. Regarding the above features as a starting point, it annotates the product idea of “attraction to him, health for me”. In the graphic design, the both eatable and good-looking vegetables and fruits are combined with underwear. Applying the the technique of personification, a kind of humor and beautiful image is created to show the connotation of the brand.The thesis expounds the creative source, idea, methods and process of the design work. The integer conception of vegetables and fruits as visual creation is established by the inspiration of nature and the concept of environmental protection. Further, it researches on the conception innovation and image performance, which highlights the aesthetic expression of natural harmony, and achieves the unification of ecological consciousness and modern aesthetic. During the practice process of creation, a vivid, humorous, bionics and anthropomorphic narrative mood is formed through using the thinking expressions and design methods of the classic poster design to locate the expressive techniques of XiuSeKeCan. It also annotates the product idea of both beauty and health by presenting the five features of the products: improving the chest type, beautiful style, eco-friendliness, scientific structure, and body shaping.The brand promotional poster design, XiuSeKeCan, tries to explore a healthy, environmental protective, vivid, humorous, and beautiful form to perform the special field, underwear product. It hopes to be unique and adds some new conceptions in current ad formats which are dominated by underwear model shows.