The Application Of Creative Techniques Of Magic Realism In Poster Desig

Magic realism originates from the subjective initiative and dynamic reflection of the objective material world.The artist’s artistic creation comes from the fictitious fantasy and unreal world of religion,national myths,folk tales and legends,and express the social organization and ideas of the human real world.The main themes include the imagination of elves and ghosts,the speculation,thinking and association caused by the exploration of the mysteries of nature,the future,the universe and other unknown fields,and the art form with great entertainment effect.Magic theme is an important wealth to show human creativity,material civilization and spiritual culture.Excellent magic theme literary works can stimulate people’s imagination and creativity and give people a pleasant feeling.Bad magic theme works will bring negative effects.Magic realism and surrealism works are popular in the entertainment industry with the help of modern science and technology and information means,and the people love to see and hear them.As the British aesthetician Edison pointed out: "All new and unusual things can cause a kind of fun in imagination,because this kind of thing makes the mind feel a pleasant surprise,satisfies its curiosity,and makes it get an idea that it never had before....it is this factor that makes a monster appear to have charming magic,and makes natural defects cause our pleasure.It is this factor that requires things to be colorful."With the progress of science and technology,magic realism is popular in the entertainment industry such as film and television,games and animation in the 20 th and 21 st centuries,as well as in literature and art works,It has gradually become one of the most popular art forms along with the thoughtful creativity of artists,more and more sophisticated modern technical production and artistic processing,challenging people’s visual limits.The design field is also affected by it.In the aspects of film posters,advertisements,book binding design,illustration drawing,illustration design,product appearance and packaging design,a large number of design works with magic realism themes or elements appear.As acontemporary graphic designer,how to cope with the trend and accept the challenges of new information,new technology,new concepts and new art revolution has become a problem that must be faced and considered.This paper will take the expression forms,techniques and graphic creativity of magic realism painting as the starting point,select the representative magic realism theme poster design as a typical example,and analyze the thinking mode,expression method,application skills and development trend of magic realism in graphic design.