The Use Of Anthropomorphic Techniques In Poster Design

This paper studies the application of Personification in poster design.The article argues that anthropomorphic manipulation is of great value and significance for the graphic design in posters because it is the only rhetorical device that is directly related to human beings.This article compares the similarities and differences between the language rhetoric and the visual rhetoric in the anthropomorphic technique,and introduces the anthropomorphic technique into the poster design,and studies the relevant laws of the anthropomorphic manipulation in the poster design.This article focuses on the elements,principles and methods of Personification in poster design.The application elements of Personification in poster design can be divided into four elements: concrete object,abstract concept,character and symbol.The principles of Personification in poster design include: the principle of relevance between human and objects,the principle of personification and the principle of audience readability.The way of personification manipulation in poster design is divided into three parts: the image personification method,the action behavior personification method and the thought personification method.The article summarizes the related methods of Personification in poster design,applies it to the actual poster design,and carries out theoretical examination.Many poster works based on this research have won many awards at home and abroad.