Research Of Chinese Swordplay Movies: In Uses And Gratifications Approach

Genre film has been a great success in these worldwide areas because of the reason that it benefits from meeting audiences’ special psychological needs and catering for the appetite of the public. Audiences would have some psychological expectation and expect to satisfy themselves before they watching films.The behavior of watching films is by no means blind but rather purposeful in some degree.As for the audiences of movies,watching films is their subjective behavior.Making genre films follows certain routines or rules that both framers and audiences are well familiar with. Distinguishing films based on their types is in fact to make the audiences to have psychological expectation on films’ character arrangement,the trend of the plot or something like these before watching films,and then they could decide whether to appreciate or not.In most case,audiences do not watch films without consideration but actively choose them with some special psychological needs,especially the audiences of genre films.Each kind of genre films would have correspondent character set as well as plot and the public could choose films according to their own tastes. Films are definitely a part of media,the creators of films are communicators who in advance confirm the target audiences and their aim is to furthest cater for the audiences’ psychological expectation and get corresponding box office return.With regard to the audiences who watch genre films,they look forward to discover typical character design and settled plot at the time they are buying tickets and walking into the theaters and be satisfied while watching films.Uses and Gratification Approach begins with the perspective of audiences’ psychological needs and motive,integrating with sociology and psychology knowledge,and explains the behavior that people could get self-satisfaction through media and presents the social reasons and psychological motive of audiences’ accept-ing media. Based on the Uses and Gratification Approach,Chinese swordplay movies view the point of audiences at first,and they research utility that swordplay movies give to the audiences on mental and behavioral aspects by analyzing the audiences’ motive and needs of watching movies.Market is depended on the audiences,and this plays an indispensable role on commercial films.Having a deep insight into the audiences could be acquainted with their attitude and tendency better,and the attitude of the audiences decides the behaviors of them directly.The development of Chinese genre films still has a long way to walk and swordplay movies are the only kind of genre films that China makes them mature.This kind of films could be mature benefits from the preference of Chinese audiences and is totally bonded with historical tradition,cultural background,custom and so on of Chinese audiences. Framers are expected to convey the content to the audiences accurately,so they have to have the meaning of common.According to Gestalt Psychology,the psychological participation of subjects decide the delivery of films’ meaning and films can be completed relies on the participation of the intelligence of subjects. Some concepts like “Xiayi,Jianghu”are particular that they are only can be seen in Chinese culture and Chinese audiences have no obstacle to understand the films.Swordplay films mostly show the chivalrous spirits of heroes and the characters generally are highly skilled and fight to injustice in order to protect justice.Drastic fight scene always meet the audiences’ taste. Different from western action films which make the most of mechanical equipment,the body contacts take up a lot in Chinese swordplay movies.The stimulation acts on the organs is essential for Chinese swordplay films audiences while watching films as they try to satisfy and vent their desire of attacking by watching swordplay movies.Chinese swordplay movies have an unique set of narrative strategy.They fully choose the presentation of violent aesthetics,at the same time,eliminate the brutality of swordplay movies as far as possible. When the psychology of the audiences loses balance,they’d like to have some condiment and settle a relationship refers to “imaginary replacement”to escape from and avoid the reality,moreover,choose to go to the theater to have a “daydream”.The emulational linguistic form and dreamlike watching mech-anism of the art of films could make the audiences partly express their feelings by movies,a kind of media which is of entertainment,whether they have the desire of having sex or subconscious violent mind. Chinese swordplay movies provide audiences with a favorable way to drain their emotions.In terms of the audiences of swordplay movies,it is necessary to satisfy their motive of vision and hearing in the scene of tussle.Due to the distinct entertainment and ornamental value of the movies,especially the emotional expression brought by the violent aesthetics, Chinese swordplay movies could satisfy the visual and auditory motive and psychological expectation of the audiences,meanwhile, be greatly accepted and approved by them,so this kind of films has become the only mature type of movies in China. With regard to the evolution Chinese movies getting stylized,it has to take the research of the audiences seriously and analyze the motive of vision and hearing and psychological expectation of different audiences to find out an appropriate and native practical way to develop genre films.The first chapter of the essay is quotation which mainly discuss the research background,the worldwide current research situation,and the research conception and innovation. The second chapter is the overview of swordplay movies that mainly explains the several concepts in the essay and ravel out the historical vein and origin of Chinese swordplay movies.Researching and compared with the Hollywood films demonstrates the fundamental experience of success of Hollywood films is satisfying the psychology of the audiences and the needs of watching movies-- which also could apply to the development of Chinese swordplay movies even Chinese genre films. The third chapter looks at the research of the audiences who watch Chinese swordplay films and this part mainly relies on ration research,and adopts the way that uses questionnaires to do the survey and analyze the final data of the questionnaires to explore the basic constitution and the psychological needs of the audiences. The forth chapter is about Chinese swordplay movies depended on the Uses and Gratifications Approach.This part examines using the Uses and Gratifications Approach to do some research on Chinese swordplay movies and has a systematic discuss of the characteristics of the Chinese swordplay movies and the psychology of audiences’ watching films and then analyze that how the Chinese swordplay movies satisfy the psychology and meet the needs of the audiences. The fifth chapter outlines the influence that the audiences make on the swordplay movies.This part mainly researches the influence of the Chinese swordplay movies getting stylized and industrialized made by the audiences.The sixth chapter discusses swordplay movies bonding with the Chinese genre films.Having a comparative study about the two developing modes of Hollywood films and the Chinese swordplay movies could demonstrate that Chinese films getting stylized and having industrialization must rely on Chinese historical background,civilization deposits,ethic and moral principles and the native reality,so the only approach for Chinese films to get stylized and industrialized is to fit the special taste of aesthetics and chase of Chinese.