Alienation Of Popular Culture Research

Mass culture breeds in the backdrop of the rapid development of modern industry,and using the modern media as the transmission medium for mass production, to operateaccording to market rules, the general public to society as the main audience of acontemporary cultural consumption patterns.Mass culture in China after the reform andopening up30years of continuous development, now has become a keep pace with thedominant culture, elite culture of a kind of cultural form.Because the Chinese society is in a special transition period, western foreignculture erosion as well as the supervision mechanism is not sound and so on reasons, wealso encountered the alienation of mass culture, which has caused a lot of socialproblems, this causes the we have to start to think about the healthy development ofmass culture.Research on popular culture alienation problem, help to deepening of marxistalienation theory, knowledge and research in the theory of man’s all-round development.At the same time, this topic research also help to promote the public set up the correctworld outlook, the outlook on life and values; Help to promote better mass cultureactive people’s cultural life; At the same time also helps to promote spiritual civilizationconstruction.This topic research is the theory basis of Marx’s theory of alienation, on this basis,to what is alienation alienation, mass culture, mass culture has made the basic definition,respectively from the media culture, commercial culture, consumer culture,entertainment culture four dimensions reveals the manifestation of alienation of popularculture. After on the above discussion, and on the impact of mass culture alienation andreasons are analyzed from different levels, puts forward some countermeasures to eliminate the alienation phenomenon of mass culture and measures, and the reflection ofthe dissimilation phenomenon in mass culture as the groundwork of the subject research,which is related to people’s all-round, free and full development and finally realize thevalue of a man.