Research On The Experience Mode Of Customer Research Methods In Design

We have entered an experience epoch with the economy developing, which is advanced than service epoch. Our customer’s attention has shifted from products to their own feelings using products; they’re participating in the procedure of product design and manufacture; they focus on their own realization in resumption and rely on network media. All these above are both the result of advanced technology, presenting more experience opportunities to us, and the result of market competition.This dissertation is aimed to analyze the features of market and customer in the experience epoch, and integrate new experience modes into customer research methods based on the disadvantages of traditional customer research methods. In the end, this dissertation will put the new experience customer research method into the real auto car market to have a try.The development of customer research methods is an unceasingly advancing process, which needs efforts from all around. This is also the sense of this dissertation.