Research On The Application Of New Media Art In Fashion Window In Experience Economy

Under the influence of the experience economy,people's consumption patterns and value orientation have changed.Consumers' understanding of shopping is no longer confined to the purchase of products.Instead,they focus more on their own psychological feelings and tend to be intangible experiences such as sensory stimulation,leisure and entertainment,and emotional communication.This has many things in common with the unique interactivity and public nature of new media art.In recent years,the application of new media art in the commercial field has become more and more extensive,thus providing consumers with more interactive experiences.I am concerned about the fashion brand on weekdays,observe and analyze the consumer demand under the experience economy,combine the new media art with the consumer's experience demand,and take the application of the new media art in the fashion brand window as an example to discuss The specific contents and expressions of the new media fashion window design,and from the consumer's point of view in the creative practice process,combine the consumer's needs and behaviors under the experience economy to explore the possibilities of the new media fashion window.Call for new media art designers should pay more attention to the needs of consumers,and combine commercial activities with consumer behavior.