Analysis Of Fashion Design Based On The Consumer's Experience

With the advent of experience economy, consumers'demands have been upgrading. For more and more attention has been focused on the experience consumption, the elements of experience are mixed into the product design. Experience is the feeling a person produced on a certain thing or matter in a specific environment. Experiencing fashion designs, taking the consumers as the center, experience as the way, apply the tangible goods—clothes and intangible services to provide an unforgettable enjoyment to the consumers. Experiencing fashion design carries out design concept and design practices on the basis of tasting consumers'realistic demands actively. As a new design method, experienced fashion design focus on human's emotion and experience, and it will inject new vitality into the clothing designing and have positive and far-reaching impacts upon our future lives.This thesis made a new interpretation of the experienced fashion design from a new perspective, based on elaborating the ideas and characteristics of experienced fashion design, especially focus on the deeper meaning ----the experienced fashion design become an inevitable requirement in this individualized society and an effective way to develop clothing brand, and embody the zeitgeist of humanistic ideas in clothing design. Satisfying human's meet from every point of consumers'view, considering the rationality of the costume design, field research and questionnaire survey were carried out. Meanwhile, test and verify the experienced fashion design through the experience of women's home-style design, combing the elements of the experienced fashion design—consumers, clothing, environments, and services. According to all done, we can easily found that attaching good experience to clothing will play an"adding the fishing touch"role in clothing, and will offer the clothing with spirituality, strengthen the characteristics of clothing, raise awareness of the clothing brand and benefit the long-term development of the brand. Practice has proved that the study on the experienced fashion design will have a very important practical significance.In the modern society, the rapid development of the computer and network technology enable the enterprises to organize design and production quickly based on consumers'need. The relationship between the designers, producers, sellers, consumers get closer and closer in this informational era. More and more consumers participate in the design to express their individual wishes and ideas. In this highly developed society, people will spend much more leisure time in"self-satisfied"and"self-realization", once they don't worry about basic necessities of life any longer. Thus these provide a fertile soil for the existence and implementation of"experience". So, experienced fashion design offers a specific form to experience. Ultimately, experience aims at people's self-realization.