Modern Weekly :Humanistic Interpretation Of Chinese Fashion Culture At The Beginning Of The 21st Century(2004—2014)

The developme nt of science and technology increasingly booming in the 21 st century, a wide variety of cultural use of new media technology to spread their own unique c ulture, the pattern of social c ultural diversity gradually mature, people receive cultural me ssages cha nge from the past one-way to two-way interactive mode. Under a variety of media such as newspapers, magazines, television, network, micro letter, weibo etc, the mainstream culture, mass culture and elite culture, entertainment culture and fashion culture rising prosperity, it also reflects the c ultural market attitude become more and more open and inc lusive. However, in the new period in the field of cultural construction, people want to build positive culture is also more and more, espec ially the fashion c ulture, which in the values and aesthetic or ientation is different from the mainstream culture, will face greater challenges and fierce competition, fashion culture expects to find a suitable platform in the field of culture in the 21 st century for express its cultural demands, at the same time, looking for more cultural identification.A representative of contemporary fashion culture, named Modern Weekly, which main target audience are the new generation of Chinese elite and fashionable white-collar cla ss, is a kind of pictorial type magazine, its fashion, forward-looking, readability, thinking and humanistic fashion culture content has show n us that fashion culture is making an imperceptible influe nce at the beginning of the 21 st centur y;its content is no longer purely show fashion and construct a myth, It will try to give us about the new c onnotation of fashion, find new fashion gene;it will make us e njoy the fashion of Chinese customs in the 21 st century, and points out that why our social needs t he 21 st cent ury humanities fashion. The paper tries to through the content of life about Modern Weekly and illustrates of luxury culture, beauty, fashion leisure life, and analysis its insight into the social life and the concept of fashion.