The Increased Inductive Interaction Of Public-service Advertisement Design

In the domain of visual communication design, the traditional design including the graphic design, illustration, advertising, posters and the corporate image and so on. after the information age come,there are web design and multimedia design also developed.They are all affected by the digital media art.The new printing technology, computer technology provides conditions for the visual design,there are plenty of new technology and information industry like snowball appear in people’s field of vision, The way of people’s communication style has also changed, the mode of "interactive" design are more and more attentioned by the designers, the traditional design mode has been challenged.The thesis mainly talked about the interaction relationship between inductive interaction and the digital public-service advertisment design, based on the role of their respective fields to apply the design point of digital public-service ads design. This thesis have six parts. The first part include seven aspects,there are the propose of this subject, the research significance,the open problems,the current situation in domestic and overseas, the research status and the literature review, the definition of related concepts, the research contents and methods,the innovation points and the technical route exposition of writing.In the part two,I analysis which in the kind of interactive advertising,the way of application in inductive interaction.The third part explains with the new media technology,the application and the development of image technology,and the creative performance of digital public-service advertisment.The fourth part discuss the electronic chemical effect produced by the inductive interaction and the digital public-service advertisement design,and I analyze the thoughts and creative the designers should to change.The fifth part analyzes the existing design practice cases,through the application of the facts to show the possible way of inductive interaction and digital poblic-service advertisement design.The sixth Part summarize the content of this thesis and the development trend of my point,and I also summarizes the three years of my study life.In a word, with the analysis of summarizes which is the interaction of inductive interaction and digital public-service advertisement design.I find the possible way to make it real in the different fields and subjects.In my opinion,the discussion of the study is significance and valueable no matter in the theory or practice side.Especially in terms of practice, a new design thinking and creative points are motivated,the idea make the digital public-service in the visual communication design field have a new breakthrough.